The Goal Model: Designing Business Decisions
The benefits map is one of the key products of Benefits Management. However, benefits mapping is not done as often or as well as it could. That’s possibly because it isn’t taught to the depth that it should be. As the Managing Benefits exam is a multiple-choice test, mapping practice isn’t on the curriculum. In-house trainees being introduced to BM are lucky to get an hour’s session of sticking Post-its on a wall. A huge opportunity to raise the quality of programme benefits is being missed.
Over the years, I gathered a book-full of knowledge about benefits maps: the reasons for mapping, what a map should contain, how it should be constructed, who should be involved. I learned that it’s not just a Benefits Management tool, it’s a business strategy tool that works across the entire enterprise. It models goals more than it maps benefits.
No-one is teaching all that, as far as I know. That’s why I bundled it all up and wrote the book.
The Goal Model: Designing Business Decisions is now out on Kindle and in paperback.
About the book
Pictures and stories are powerful. Pictures that tell stories are even more so. The Goal Model is a rational business tool that leads you through the why, what and how of your strategic decisions, from identifying the concern that worries you to selecting the initiative that will fix it and mapping out the connections in-between.
David Waller is a long-standing specialist in Benefits Management. Drawing on 30 years of experience in shaping and delivering value from major UK programmes across both business and government, he brings real-world insights and examples that make the method easy to apply.
The Goal Model: Designing Business Decisions is a concise, illustrated guide to making good choices in a complex world. From pinpointing the concerns that matter most, to selecting the right initiatives and mapping the means, ways and ends that connect them, the Goal Model provides a clear path from problem or opportunity to solution.
If you are new to management, high enough to set corporate strategy, or somewhere in-between, there is something here for everyone working to add value to whatever you do.
